adidas Running
Energy Boost
Debuting the industry-changing Boost midsole, we collaborated with adidas Global Brand Design in creating the visual center for the product along with all graphic, spatial, and experiential elements associated with the campaign. I contributed to the overall toolkit with layout and production, as well as rendering concepts for environmental designs.
adidas Basketball
Crazyquick
adidas challenged us to ideate around their new Crazyquick footwear by asking, "What is quick?" We postulated that quickness was the ability to shift position greatly in a short period of time. We devised our visuals on this concept, catching that finite moment at which quick would happen. I helped lay out and produce all graphics associated with the toolkit, as well as contribute to the concept and spatial designs. I also developed the visual language for the footwear hero, illustrating the tech callout styles and light flurries.
Illustration, Layout & Production
AGENCY: Fiction
adidas Football
adizero Uncaged
Featuring the lightest football cleats on the market, adizero Uncaged footwear showcase fierce graphic renditions of the game's most iconic mascots. To mirror the collection's aggressive attitude we composed a series of illustrated backdrops, each revealing a ferocious facial expression from specific characters. I contributed to the creative by first illustrating the Bear, followed by embellishing the remaining existing art with my signature energetic line work and texture.
Illustration (Bear), Restyling (Tiger, Manimal, Demon)
ART DIRECTION / DESIGN: Roundhouse
ILLUSTRATIONS (Tiger, Manimal, Demon): IcyBomb
adidas Basketball
NBA Swingman Jersey
Web Commercial
Emulating the visual creative toolkit we designed for the 2014 adidas NBA campaign, we developed a web video variant for their new Swingman apparel to communicate their benefits and drive online conversion. I helped design this video, contributing to the photography, set building, and all aspects associated with motion design.
Motion Design, Set Design
AGENCY: Fiction
Layout & Production
AGENCY: Fiction
adidas Running
Bounce
Targeted toward the New Generation Athlete, adidas Bounce midsoles feature unmatched comfort and value in their class. We were tasked to deliver a product story about energy, yet position it uniquely among other cushioning technologies. We created a world of Bounce Foam replete with signature midsole patterning to evoke the sense of billowing movement throughout the composition. I helped design the toolkit from concepting to production, contributing art direction and illustrating the Bounce Foam backdrop.
Art Direction, Design, Illustration
AGENCY: Fiction
adidas Basketball
Golden State Warriors
Sleeved Jersey Debut Fixture
When the NBA announced the addition of sleeved jerseys to the league the Golden State Warriors became the first ambassadors of the new on-court look. To build energy around the advent of this uniform, we designed a set of custom retail fixtures inspired by the classic Warriors team logo. I helped realize our concepts with a series of drawings to visualize the construction of the fixtures.
Drawings
AGENCY: Fiction
adidas
adidas Santa Monica Refresh
In an effort to refresh the Santa Monica own store, adidas approached us to concept strategies for their premium retail space. We responded with a series of ideas based on swanky boutique shops, where product would be curated deliberately and standard retail elements would have artfully considered materials and attitude. I contributed to this effort with drawings of several store concepts as well as helping with digital mockup renders.
Drawings
AGENCY: Fiction
